The Art of Branding in Surgery Departments

The Ohio State University Wexner Medical Center’s Department of Surgery shares insights on building a robust national brand. In a digital age flooded with health choices, establishing a standout brand is crucial. Focusing on mission, visual elements, voice, and consistent messaging, the department strategically promotes its renowned residency program, clinical excellence, and research prowess. This study unveils the tactics behind their success, offering a blueprint for surgery departments aiming to carve a distinctive national identity.